Welcome to the world of Dsquared2, where fashion meets an edgy blend of Canadian spirit, refined Italian craftsmanship, and playful sensuality.
Founded by the dynamic twin brothers, Dean and Dan Caten, who embarked on their fashion journey at the prestigious Parson’s School of Design in New York City in 1984, the brand has evolved into a global icon of alternative luxury.
Born in Willowdale, Toronto, the Catens made their mark on the fashion landscape after moving to Italy in 1992 to pursue their dream of establishing a unique brand. With a rich background of collaborations with Italy’s renowned fashion houses, Dsquared2 unveiled its inaugural men’s collection in 1995, marking the genesis of runway extravaganzas that captivated audiences worldwide.
Dsquared2’s philosophy is a seamless fusion of Canadian iconography, refined Italian tailoring, and a playful approach to sensuality. The collections embody a harmonious juxtaposition of contrasts—sporty yet glamorous, laidback yet extravagant, masculine yet feminine. This distinctive concept of alternative luxury has garnered global attention, making Dsquared2 a powerhouse in the fashion industry.
In recent years, Dsquared2 has embraced a sophisticated evolution while preserving the inherent sexiness embedded in the brand’s DNA. Dean and Dan Caten, whose lives are divided between the fashion hubs of Milan and London, infuse their designs with an international flair. The collections, proudly crafted in Italy, embody the brand’s motto: “Born in Canada, Living in London, Made in Italy.”